About Us

80% of learning is self-directed, content on the internet is overwhelming, client value chains are been disrupted through competitor technologies.

Cracker is in the business of increasing the effectiveness of our customer’s engagement and delivery mechanisms - helping them to compete and to be relevant in today’s digital world.

Delivering our Cracker Platform, the business provides private online environments with smart connected applications to:

  • Service member learning and development
  • Lift the value of the membership package
  • Power workforce performance gains
  • Accelerate talent development
  • Generate new revenues
  • Build performance insights

Cracker business brands include:

  1. CrackerSports.com: a platform service for large member communities in sport
  2. Powered by Cracker Systems: a 'White Label' platform service for industry
  3. CrackerCentral.com (currently in Beta): a global Software-as-a-Service platform for teams

Fully commercialised in 2013, a growing number of clients now rely on Cracker as a service delivery enabler.

The Cracker technology is highly sophisticated. It has the ability to service large communities of people, many of whom operate in one or several concurrent roles – e.g. Employee, Teacher, Manager, high level management, Athlete, Coach, Mentor.

Some of our communities include:

  • Swim Australia: 400 affiliated swimming schools servicing 600,000 families
  • Yachting Australia: 380 Clubs, 18,000 members plus affiliated Coaches & Instructors
  • The Australian Swimming Coaches and Teachers Association: 8000 affiliated members
  • Swimming Australia: 3000 Technical Officials, 1000+ clubs, 120,000 affiliated members

Clients are adding our solution to their technology lineup to:

  • transform business models
  • rapidly offer a new service innovation
  • provide a value-added service for memberships and affiliation
  • distribute development frameworks to all corners of the country
  • build and manage networks and learning communities
  • accelerate development and develop excellence
  • beat the competition
  • commercialise content
  • profit from video

We can 'plug in' to existing database & web service solutions to rapidly open up a whole new world of digital services to staff, members and affiliated organisations.

Meet the founders

Mark Tonner-Joyce

CEO and Founder

Mark understands what it takes to achieve success in the high performance arena – he has competed in sailing at the elite level, he is currently coach of the Victorian High Performance Youth Laser squad, and he is married to a former World Champion Rower. He has a career background working with business leaders to achieve growth, he spent over a decade working with national sports organisations and professional member bodies, focusing on digital innovation & CRM capability, membership services & commercialisation, and stakeholder engagement. In addition to a Bachelor of Commerce degree, Mark holds a Masters in Entrepreneurship and Innovation (AGSE). He is a member of the Australian Institute of Company Directors.

Michael Kratofil

Director Systems & Product Development

Michael is a digital innovator and IT professional with over 20 years experience in the design and development of new services, web-based innovations and mobile applications. He has a particular passion for user-centric design and delivering a high quality user experience. Michael leads our product development and roadmap thinking; he is charged to ensure our products meet the needs of our end users but is also industry-grade in every respect.