If you’re serious about increasing member engagement, accelerating development, reducing training costs or deriving revenue from your existing content, CrackerSports is for you.
CrackerSports is a powerful online platform that enables users to direct their own learning and builds confidence and capability at all levels of membership-based sporting communities.
CrackerSports is implemented for client communities as a private, member only environment.
Call our Business Development Team on: +61 03 9853 4444;
or get in touch by completing the enquiry form.
More than 80 percent of learning is self-derived - so it's vital that this learning is both focused and productive.
CrackerSports enables members of your community to accelerate their development by focusing effort, enabling collaboration and powering knowledge creation and exchange.
CrackerSports ensures all members of your sporting community - from coaches and athletes to administrators and officials - understand the key factors that determine development from entry to elite level performance in their chosen sport.
Our platform identifies development priorities and quickly connects users to a range of targeted content that has been quality assured by subject matter experts.
CrackerSports supports the coaching and mentoring relationships that are so vital in sports development. Our platform helps your members to find and connect with each other easily and share resources securely in a members-only environment.
Instead of your members wasting time trawling the web to find valuable learning resources, CrackerSports enables clients to bring valuable resources together into an easily searchable private resource hub. The resources can be tagged for relevance and vetted by subject matter experts so users can be confident of their quality.
CrackerSports provides access to targeted information anytime, anywhere and in a wide variety of formats. Using video, audio, PDFs, text, slide presentations, links to e-Learning content in a learning management system and links to web pages, you will be able to create real engagement with your learning community.
Your organisation probably already generates (or owns) thousands of information resources. But what financial benefit are you deriving from providing them to members if you share them at all?
CrackerSports gives you the power to distribute free and paid content to your member communities. Using our platform, you can generate commercial returns by charging users to access content on a pay-per-view or download basis.
Find out how your team could benefit by investing in CrackerSports.com
CrackerSports is the brainchild of founders Mark Tonner-Joyce and Michael Kratofil.
Mark and Michael have long held a vision to help member-based sporting organisations derive tangible benefits
from an innovative social learning and collaboration platform for member knowledge and skill development –
CrackerSports is that innovation.
CrackerSports is a unique platform that delivers customisation, collaboration and commercialisation benefits in a members’ only environment.
CEO & Founder
Mark understands what it takes to achieve success in the high performance arena – he has competed in sailing at the elite level, he is currently coach of the Victorian High Performance Youth Laser squad, and he is married to a former World Champion Rower. He has spent over a decade working with national sports organisations and peak bodies, focusing on strategies for growth, digital innovation & CRM capability, membership services & commercialisation, and stakeholder engagement. In addition to a Bachelor of Commerce degree, Mark holds a Masters in Entrepreneurship and Innovation. He is a member of the Australian Institute of Company Directors.
Director, Systems & Product Development & Co-Founder
Michael is a digital innovator and IT professional with over 20 years experience in the design and development of new services and web-based applications. He has a particular passion for user-centric design and delivering a high quality user experience. The father of two aspiring athletes, Michael is keen to ensure the long-term growth of sport and sporting capability from entry right up to the elite level. His skills are invaluable in ensuring CrackerSports not only meets the needs of our end users but is also industry-grade in every respect.