Game On!

If you’re serious about increasing member engagement, accelerating development, reducing training costs or deriving revenue from your existing content, CrackerSports is for you.

What is

CrackerSports is a powerful online platform that enables users to direct their own learning and builds confidence and capability at all levels of membership-based sporting communities.

CrackerSports is implemented for client communities as a private, member only environment.


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About Us

CrackerSports is the brainchild of founders Mark Tonner-Joyce and Michael Kratofil.

Mark and Michael have long held a vision to help member-based sporting organisations derive tangible benefits from an innovative social learning and collaboration platform for member knowledge and skill development – CrackerSports is that innovation.
CrackerSports is a unique platform that delivers customisation, collaboration and commercialisation benefits in a members’ only environment.

Mark Tonner-Joyce
CEO & Founder

Mark understands what it takes to achieve success in the high performance arena – he has competed in sailing at the elite level, he is currently coach of the Victorian High Performance Youth Laser squad, and he is married to a former World Champion Rower. He has spent over a decade working with national sports organisations and peak bodies, focusing on strategies for growth, digital innovation & CRM capability, membership services & commercialisation, and stakeholder engagement. In addition to a Bachelor of Commerce degree, Mark holds a Masters in Entrepreneurship and Innovation. He is a member of the Australian Institute of Company Directors.

Michael Kratofil
Director, Systems & Product Development & Co-Founder

Michael is a digital innovator and IT professional with over 20 years experience in the design and development of new services and web-based applications. He has a particular passion for user-centric design and delivering a high quality user experience. The father of two aspiring athletes, Michael is keen to ensure the long-term growth of sport and sporting capability from entry right up to the elite level. His skills are invaluable in ensuring CrackerSports not only meets the needs of our end users but is also industry-grade in every respect.

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